The case of Adobe is interesting. I think the move to a subscription model has been a hostile move for customers. The second you stop paying for the software, you lose access to any of your old files.
This has allowed smaller software applications such as Sketch, The Affinity Suite and Capture One to grab marketshare. I think Sketch’s current business model is perfect. Customers pay for a year of updates. If a customer decides not to upgrade, they stay at the same version as when their license expired.
I’m certain they’ve made a good amount of money in the short term. I’m more skeptical about the long-term business.