Sugar’s coming to kill you — and it has you surrounded.

Coach B
Coach B
Aug 27, 2019 · 4 min read

You might as well have some cocaine.

Because sugar works the same way as a drug high. Over time, our tolerance increases, which requires more to get the same reward. And food companies are ready to sell it to you.

The truth is, the only way to lose weight is to take control and cut back on, or eliminate, sugar.

Being American, we have to work really hard to keep sugar out of our lives, because it’s already most of our foods. The average American is easily consuming over 76 grams of sugar per day.

That might sound like a lot, but it’s actually only two cans of soda. So if you’re already drinking soda in addition to the food you eat (hello, fast food combo meals) then you’re getting WAY too much sugar. Even “healthy” juices contain as much sugar as soda. Uh-oh.

But it’s so sweet and delicious. How can it be bad when it makes food taste good?
This is how sugar poisons you:

Sugar causes leptin resistance. Leptin is the satiety signal that tells our brain when we are full. If we are resistant to leptin then it is very difficult, if not impossible, to lose weight.

Sugar hammers our brains with dopamine. Dopamine conveys the feeling of pleasure. Eating sugary foods activates the reward center of our brains. Sugar functions similar to they way heroin and cocaine do — we literally become dope addicts.

Sugar triggers insulin. Insulin’s job is to clear toxic excesses of sugar from your blood. Insulin shuts everything down and puts your body on red alert when you start eating excess carbs.

Your blood only holds about 4g of sugar.. that’s it. Your muscles can hold about 100g in storage, which is always maxed for people that never work out. Any more sugar than that will be stored as fat… no excuses.

There is no way you’re burning fat while storing it. Insulin is released when your body recognizes that you ate carbohydrates. So if you’re always eating carbs, you’re always releasing insulin — always signaling your body to store fat and never ever burn it. Insulin stays in the blood for hours after a carby meal, cleaning up the shit-storm you just shoved into your body. Too much insulin leads to obesity, heart disease, cancer, tumors, diabetes, dementia and alzheimers, to name a few.

Okay okay, I give up! How do I combat sugar?

1. Know thy enemy

There are two types of sugars: natural and added. Naturally-occurring sugars are found in real food, like fruits (sucrose) and milk (lactose). Added sugars include white sugar, brown sugar, and manufactured sweeteners, like high-fructose corn syrup, which is a Frankenstein food and found in almost everything processed. Refined sugars (glucose and fructose) traps the ATP in the liver telling the brain you’re not satiated. You have to eat more because your brain is wanting more.

2. Take a moment to read labels.

The food companies would be happy for you not to — those labels are only on there because the government forced them. But they’ll tell you what’s really going on. If the product has no fruit or milk in the ingredients, then all of the sugars in the food have been added. If the first, second or third ingredient — or all three — contain corn syrup, you can be sure that while this food might be delicious, it definitely isn’t good for you.

3. Budget your carb intake

Leafy green veggies, proteins, and fats don’t release significant amounts of insulin. That means when you eat them, you can be in a constant state of fat burning…and that state of fat burning is very, very healthy. Your body loves it. It’s much cleaner and happier using fat for fuel. It’s proven that burning fat will make you think better, be more active and live years longer, with more of those years being in good health and free of diseases caused by insulin. Burning fat is like green energy, while sugar and carbs are like dirty old coal.

4. Play defense:

  • Avoid sugar, or keep it under 20 grams per day per the labels.
  • Purge your pantry of foods with added sugars.
  • Eat a vegetable-centered diet with some meat or fish
  • Hydrate! Drink at least 3 liters of water per day.
  • Lower your stress levels with exercise, meditation, and enough sleep.

In short, one of the 5 pillars to B Happy is getting your diet under control. Especially controlling your carbs. If you’d like to get started but don’t know how, my Ketopult eating plan is an easy way to get the ball rolling towards a fitter, happier, sexier you.

Reach out to me with any questions at

Coach B

Written by

Coach B

Fitness expert entrenched in the community and appreciating the world.

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