When it comes to online press release distribution, choices are plentiful. There are so many press release distribution services, in fact, that it becomes quite a chore to sort through them all without some objective details about what kinds of submissions they need.

We will start with the most “hands-off” approach to distribution. This press release submission choice involves submitting a press release to one organization, and paying a large fee to have your documents distributed to their website, as well as forwarded to their press contact list. This can be a powerful choice for major corporations and organizations whose names are commonly in the details anyways, as most reporters would love to have “inside information” or a breaking report about a famous organization, but unfortunately, for a regular little organization or webmaster who wants to get the phrase out, this press release distribution choice is going to get their website marketed to individuals who do not particularly care about little organizations and will not make use of the details in the way that you might like, not to mention that this type of support is incredibly costly (most reputable organizations charge anywhere between $200 and $2000 per press release).

If you own a brick-and-mortar store or an organization which primarily does company in a regional community, you may consider sending a copy of your press announcements to regional newspapers or other press outlets (think magazines, television, and stations in your surrounding area). This is a great choice for companies who do not have anything of national appeal, but is probably a bad idea for online company, or individuals who want to encourage buyers national.

The next choice that many take is to spread to one or more of the 100 % free press release distribution websites and to hope that this will ensure widespread distribution. While it’s 100 % free, and thus, rather affordable, this is the type of distribution support which is only efficient if you’re circulating to a variety of organizations, which is very time intensive. Each individual details launch website will have a variety of reporters or associates who are interested in promoting your details, but the variety is relatively less space-consuming than the variety you’d need to make a bigger press splash. It is, however, a very viable details launch distribution choice, and one which my recommended method is based on.

What I have personally found to be the best of the press release distribution website is to use application like RushPRNews to help get the phrase out. This application types and transmits your details launch to fifteen different 100% free newswire at the push of a button. While the initial price might seem costly, it is about half the price of an experienced distribution for a single details launch, and you can use it forever. If you’re running an experienced campaign, with multiple press announcements going out over time, then this is easily the press release launch distribution choice.