We use ads for all our clients. Often FB changes things up and people complain but the recent changes to the ad options are awesome. Prior to these changes it just seemed like there were too many options to choose from and now some of the 1st tier options were consolidated. This consolidation may annoy folks but after using it over and over I find them an improvement from the prior options.
You simply can’t do FB marketing without marketing campaigns ads. In the digital marketing world, it’s like having a website without keywords. Just not up to par. Your competition will pass you up on the digital highway.