Sandy Dover
Aug 24, 2017 · 1 min read

Enjoyed this piece on the logo the best of all I’ve seen!

Like you, I noticed it as a mobile icon change, and then I saw the .com soon after…I like this change with the “Medium” script, but I actually felt (like you) that the recently cast-aside logo was a great evolution of the platform’s branding into multimedia endeavors.

While classic, this new updated Medium identity feels old and rustic.

And for a company that’s into voice, video, and images now, “old and rustic” seem out of place for the new identity.

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    Sandy Dover

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    ☆ busy ginger: sandydover.tumblr.com • past: @NationalService @Turner @ESPN @WaltDisneyCo @Yahoo • very stable genius • God = GOOD