Sara Macnab

I’ve learned an enormous amount during my time and my travels, and I hope I’ve taught some people some useful things too. Here are 13 of the most important things I know now that I didn’t know six years ago.

TfL has been the most forward thinking public transport agency in the world. They released open data that gave us the opportunity to build an app to help the people of London. They are now supportive as we mutually think about the future of the bus in the city.

This narrow view of each new digital platform hamstrings newsrooms and publishers from realizing the potential reach and relevance of each new platform and ultimately prevented them from capturing new revenue through these new audiences.