Why Crowdfund your service or product?
Did you know that apart from creating an alternative source of financing, crowdfunding can accelerate your business growth as well as provide a useful marketing tool? The result of a successful crowdfunding campaign can be a powerful beginning of a project or business. To start with there is however no MAGIC formula to make your crowdfunding campaign into a success. What is important to know is that it is all about how YOU connect with YOUR audience. The right audience.
To reach the financial goal that has been set for your campaign as well as achieve the long term goals of your business, collective behavior can play an important role. This refers to the spontaneous and unstructured behavior of a group of people or a crowd in response to an event, situation, or problem. This crowd of people can be defined as a relatively large number of people in close proximity to each other (localized collectivities) that reacts at once to a common focus or concern.
The focus should be on really getting to know your target population. Where are they (online)? What passion, questions and desires do they have? By attracting the right audience and involving them in the story of your business you will be able to reach a public that has true affinity with your service or product. And in this way you can create a community of supporters that help you achieve a great deal of your long term goals.
So what are you passionate about? What do you care about and what GAME are you trying to change? It is very important to be clear about the problem you want to solve and create an understanding on WHY your problem matters and needs to be solved. You will find out why.