Increased demand for software and analytics is driving the enterprise application market

Mumbai, India – September 22, 2014 – There is an increasing demand for application software with big data and other analytic s taking over the market. The enterprise applications market is also witnessing advantages from the economic recovery in Europe and the States.

This report: Strategic Focus Report — Enterprise Applications: Technology and market trends provides a detailed analysis of the market and focuses on the major players, recent developments and key drivers of the enterprise application market. It also assesses the key opportunities and essential trends in the market and outlines the factors that are present in the market and those which will be driving the growth of industry in the given forecast period.

Market overview
The global software enterprise market grew by 5.5% to reach a whopping USD 369 billion. Microsoft remains the dominant player in the industry, with a total market share of 17.8%, nearly twice as much as its next competitor. The application sector accounted for nearly 23% of the global software sales in the year 2013. Among the other markets segments that were expanding in 2013 were “advanced analytics software” and database management systems. North America and Latin America were the fastest growing markets in 2013 which was followed by Western Europe. The Euro Zone registered a growth rate of 6.6 percent. The market that witnessed a decline was Japan. Experts said that the devaluation of the yen against the US dollar was one of the main reasons.

Key players
The Key players in the enterprise application market include Microsoft, IBM, Oracle, Infor, SAP, Adobe,, Dassault Systemes, Amdocs, Autodesk, Ramco, Netsuite, Workday, RightNow, SugarCRM, Nimble, VAI, and Sage.

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