VAS firms are now moving to global markets instead of India for survival

Mumbai, India – September 22, 2014 – Initially, the mobile value-added services (VAS) market mobile service providers only offered services like voice communication. As time progressed and there were advancement in technology, a number of other developments were also introduced. These include a host of services including a number of non-core services too.

This report: Global Mobile Value-added Services (VAS) Market 2014–2018, provides a detailed analysis of the market and focuses on the major players, recent developments and key drivers of the global VAS market. This comprehensive report also enables readers to understand the critical perspectives and trends that are prevailing in the market to be able to evaluate the global VAS market more effectively. The Global Mobile VAS Market 2014–2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers America, along with the APAC and EMEA regions. It also covers the market landscape and its growth prospects in the coming years.

Market overview

Recent research has shown that the global mobile VAS market is expected to record a CAGR of 10.62% over the forecast period 2013–2018. VAS adds more value to the core mobile services, thereby allowing mobile subscribers to use cell phones and tablets for several non-voice activities like sending SMS, MMS and pictures. It also includes services like accessing the internet for reading the news or subscribing to one’s daily astrology, retrieving flight information, m-commerce and mobile banking, playing online games and listening to music.

India is the largest mobile VAS market in the world but more recently Mobile VAS (M-VAS) companies are increasingly focusing on global market as Indian telecom operators continue to keep bulk of VAS revenues from their subscribers. Key players

The key players in the global VAS market include America Movil , Apple, AT&T, BlackBerry, CanvasM Technology, Comviva Technology , Google, InMobi , KongZhong , OnMobile , One97 Communications, ACL Wireless , ADG Online Solution , Adnear , Affle , Ahoy Telecom, Air2Web, AirhubTechnologies , Airvoice Infocomm India, Altruist Technologies, Amazon App Store, Apalya Technologies, AstroYogi.com, Astute Systems, Atom Technologies , Bay Talkitec, Bharti Airtel Ltd., Bubble Motion, Buongiorno Digital Innovation India,BuzzCity, Cellent, Comviva Technology, Coruscant Tec, DigiVive , Etisalat, Frozen Digit Technologies, Gemalto, Geodesic, GoBindas Entertainment, Handygo Technologies, Hoopz Planet Info, Hungama Digital Media Entertainment, i2i telesource,Idea Brahma Consulting , IMImobile, India Games, Intersec, Jinny Software, July Systems , Jump Games, Kirusa, Lumata, LocationGuru Solutions, Mauj Mobile, Mobilecomm Technologies India ,mChek India Payment Systems , Mobile2winIndia, eMahatva Technologie, Mobio Networks, MobiPorter Solutions, mobiShastra Technologies, mobiSolv, MobME Wireless Solutions, Mogae Digital, Moveo Systems , MXit Lifestyle, Nazara Technologies , Netcore Solutions, NetXcell,Nokia, Onyx Mobile, Opera Software, Oxigen Services, PayMate India, Pyro Networks, RealNetworks, Rediff.com, Rishtey Database, Roamware , ROK Global, SMSCountry Networks , Spice Digital , Tapjoy, Tata DoCoMo, Telenity, UnisysInfosolutions, ValueFirst Digital Media, Verse Innovation, Vibes Media, Voicetap Technologies , vRock Mobile Communication, VivaConnect, Webaroo Technology , Zenga Media.

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