5 Trends In Data & What Software Buyers Are Looking For In New Tools — It’s data that makes the largest technology companies so valuable. As part of Snowflake’s buzzy IPO this week, I want to dive more into why data matters, where the underlying value is, and what companies are looking into to improve their capabilities to work with data. In 2010, the number…

What you will learn in this post: How founders can learn from athletes to build better teams, understand the importance of recovery, improve focus, and prioritize self-reflection. How the role of a coach helps develop the full range of abilities that success requires. How changing momentum is not about changing…

Read all about what the crystal ball has in store for B2B tech next year — It’s that time of year when simultaneously we look back at the passing year and look forward to the next one to come. Making sense of the past and predicting future trends are essential activities in a VC firm’s arsenal. …

Building an enterprise lead generation machine — B2B Marketing is a fascinating discipline, where everyone feels like they know how to do it but few truly get it. We have aimed to equip you with better knowledge in Hollywood in B2B three-part series. In the first part we tackled about the art and science of crafting a…

Targeting SMEs with consumer tactics — As we mentioned in the first part of our Hollywood in B2B series, at Dawn we have observed that within our portfolio of B2B startups, there is one topic that is on everybody’s mind: Marketing. They ask us questions like: How do I successfully communicate value as a B2B startup…

How to tell a compelling story — At Dawn, we have observed that within our portfolio of B2B startups, there is one topic that is on everybody’s mind: Marketing. It’s something that many founders have an idea about, but when it comes to execution, things get fuzzy. Founders would often come to us wanting help in building…

5 lessons from Mapillary — When Sandra Uddbäck came across fully distributed Mapillary, she wasn’t sure that way of work would suit her. She had spent the past ten years working for companies with offices and was used to being around her colleagues. But Mapillary wasn’t an offer to pass too quickly. The company had…

Four Things I learned From Curating 100 Newsletter Issues and Building The Femstreet Community — TL;DR: I’ve built a newsletter, a Slack group, a brand and an events programme. Femstreet turns two and these are the four things I learned: Niche doesn’t mean small. Focus. Genuine personal brand is important. Create for the best readers, not all the readers. 💯 newsletters later, here’s a bit…

Why businesses are now investing in helping us work smarter, not harder. — Workplace technology was for a long time a blight on the world of work. Even as personal devices and gadgets grew more intelligent, our experience with technology at work remained painful. Prohibitive company policies combined with awkward clunky products resulted in a much-maligned category of tech. But things gradually started changing…