Secondly, be wary of people who insist on removing politics from conversation or company policy. The official position is that we live in a meritocracy, benevolently guided by market forces, so positive discrimination is not necessary. You’ll find that it is only the ones who are already well represented and paid that take this stance (remember the ‘trap’ I described previously).
Every conference should aim to have better representation of underrepresented groups than that of the community, because conferences should represent what we want to see in the rest of the industry. Improving the diversity of the tech industry should be a core value of any worthwhile community event.