In this article, I will do my best to explain why understanding negative feelings is so critical, and why we should proactively spend energy to unpack their messages.

Negative Feelings: “Don’t Shoot!”

What do I mean by “negative feelings?”

For the sake of this article, let’s call any undesired and unpleasant emotion, feeling, thought…

Warning: If you don’t practice Internal Family Systems (IFS), this article may not make any sense to you! 😂😎

For seconds, minutes, or maybe hours after first noticing it, I was pretty confused. Is this another part of me? I thought it was me? Is it not?

What does that…

I posted the above quote on my instagram a few days ago and a good friend of mine commented “👏 The power of reframing reality.”

The comment got me really thinking. All of my life I’ve been a big fan of reframing negative (non-constructive) thoughts to positive (growth-oriented) thoughts.

Once when Josh Waftzkin was preparing for the national competition, all-of-a-sudden his hand breaks 6 weeks before the competition. His doctor tells him there’s no way he can fight in this condition. As opposed to abandoning the competition, he trains himself on how to fight with one arm.

After a…

e.g. helps to check which emails have better CTRs or send additional reminders to people who click.

Note: I originally wrote this in 2015 and it got published in the Mixpanel blog. Then I realized this only work for “distinct ids” that are multiples of 3 digits. Since Mixpanel hasn’t created a feature for this yet, we are still using this tactic. Therefore, I thought, it can…

This book on Amazon

My name is Sasha, & I’m the co-founder of Eversnap Photography.

This was a surprisingly interesting biography of a Canadian astronaut who decided to become an astronaut when he was 9 years old and did every possible decision in his life towards his goal. Here are some of my learnings:

Perched atop the Elephant, the Rider holds the reins and seems to be the leader. But the Rider’s control is precarious because the Rider is so small relative to the Elephant. Anytime the six-ton Elephant and the Rider disagree about which direction to go, the Rider is going to lose…

The difference between a mediocre and a great team will quickly become apparent after the inevitable test of self-doubt: “Can we do it?”

That’s where a mediocre team will shake and tumble over time. But, a great team will look at their values and courageously decide the path forward.


It was May 2011. My co-founder, Davide, & I did not have nearly enough money to survive daily life. …

8 proven ways to crash any event and blend in with the attendees.

My name is Sasha Eslami & I’m a co-founder of Eversnap.

When we moved to San Francisco two years ago, I was appalled by the $200 “founder friendly event” tickets. …

Sasha Eslami

Product Manager, Startup Founder, Music producer, Zouk/Bachata Dancer, & mental-health junkie

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