Metaverse is already changing the way we market, buy & sell

3 min readJul 1, 2022

The way individuals interact in their daily lives, including how we work, buy, and sell is about to change as a result of the metaverse.

Several Indian businesses are experimenting with the technology, which has the potential to drastically alter how we purchase in the future.

Customers who purchase goods from conventional brick-and-mortar establishments have the opportunity to physically touch or try on items before making a purchase. Despite eschewing the physical part of traditional brick-and-mortar purchasing, it provides access, convenience, and speed that are unmatched.

Here are some of the enterprises that were in the market who has now taken a step into Metaverse:

Tanishq

It recently unveiled its “Romance of Polki” jewellery collection in the metaverse, enabling visitors to virtually experiment on custom jewellery.To bring the idea to life, the team merged augmented reality (AR) and virtual reality (VR). Several platforms are available for launching a the metaverse, from browser-based to each platform having native applications distinctive features. Tanishq made use of a based platform since they found it easier to develop a realistic 3D setting where their jewelry items might be worn by personalized avatars. WebVR-based technology enables people to check in without using any process, as well as any operating system.

Recently, there have been a tonne of marketing initiatives on the metaverse. On the platform, a Holi celebration was held by Tata Tea Premium.

For Valentine’s Day, Mondelez India generated excitement with a metaverse advertisement for their Cadbury Dairy Milk Silk chocolate brand. The goal was to see how far you would go, and taking your lover to the moon is the furthest you can go, so they asked a young couple to have dinner on the moon virtually. The couple was able to engage with others in the realistic virtual world, choose their 3D avatars, and move around the metaverse. Through the campaign’s real-time personalization of augmented reality experiences, users could scan Cadbury advertisements to leave personalized hidden notes for their loved ones.

Flipkart

It has announced the opening of Flipkart Labs, an internal innovation centre where innovative Web3 and metaverse use cases would be tested.

After acquiring AR/VR startup Scapic in 2020, Flipkart Camera was established. Since then, it has launched a number of 3D and AR-based immersive shopping experiences, and it is now a part of the Flipkart Labs umbrella. According to Flipkart Labs Vice President and Head of Product Strategy and Deployment Naren Ravula, the additional skills they develop will increase user usefulness and participation. a luxury mattress company situated in Delhi.

The primary goal is to demonstrate its Springfit Lounge product line to customers, as well as giving them a chance for customers to engage with it through avatars representatives about the brand.

Some people think that physical stores would as the Metaverse’s technology develops, history Digital media company’s CEO Sahil Chopra marketing company that assists brands in utilizing remarked when companies release 3D representations of their goods, actual shops would develop into redundant. This would also make it possible, he added. brands to reduce expenses by getting rid of excess inventory.

The Metaverse is about to transform extremely soon on how people interact in their daily lives, including how we work, buy, and sell.

About SatoshiCity

SatoshiCity is a platform where users can buy, sell, rent, collect, and curate pieces of virtual land in the form of non-fungible tokens. Users will be able to upgrade their land on multiple levels by staking $CITY tokens. $CITY tokens are used as a native currency for the platform. This token will operate on the BSC Network and will be crucial in the core functions like the purchase of goods and services, staking for additional discounts, rewards distribution for liquidity providers, and Governance.

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