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There may have been a time when brands could afford not to know their customers, but since the dawn of modern marketing and advertising, any brand that wants to last must know their audience. In the past, this maybe looked like a cigarette company tailoring ads to women, or a cereal manufacturer putting their product on store shelves where children will see it and ask their parents to buy it. Today, getting to know a customer involves data collection, directly engaging with customers, and styling advertising in a way that has never been done before.

Lt. Commander Data Collection

Thanks to magical programmers and…


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When we think about all the pieces of a great marketing strategy — big data and analytics, brand and reputation, leads and presence — the pressure of stitching together the perfect experience can feel monstrous.

If we take off the makeup and masks, the truth isn’t too spooky: people crave personal experiences. People want stories they can connect with. Your brand is your story. Your brand will come alive to customers if your story hooks them, sticks with them, means something to them, and becomes part of their lives.

Here are five tips inspired by familiar scary stories to help…


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Have you ever felt physically or emotionally exhausted from work? A feeling like nothing you do really matters or that you are no longer a person, just a cog in a machine? If so, you are probably experiencing job burnout, a condition that is affecting productivity worldwide and also translates to loss of revenue for many companies.

Job burnout is the result of workplace stress that can be exacerbated by certain factors like:


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Welcome to 2019, where “yell sell” tactics are fading and organic content is on the fritz. With the algorithm changing constantly, Facebook is truly a pay-to-play platform with undeniable performance metrics in place to show you exactly where your money is going. Put your money where your mouse is, because if you aren’t utilizing Facebook to its full capacity, you’re not selling enough cars. These four Facebook advertising strategies are neglected in automotive and can help you move metal and keep the dealership’s lights on.

Canvas Ads Who doesn’t love the easy navigation and steady reliability of a car dealership…


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Kudos! Thumbs up! Nice Job!

A few simple words can go a long way in making an employee feel appreciated. But the appreciation has to be sincere. Employees can detect lip service faster than you can say “atta-boy!”


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Think about the last time someone gave you something for free. How did it feel? It probably felt pretty good, even if the item in question was something fairly inexpensive. People love few things more than getting something for free. In fact, our brains are hardwired in such a way that when presented with something that is free, we will ignore or overlook the potential costs or downsides involved in getting that free item. (https://www.citylab.com/life/2015/06/psychology-of-free-donuts/395021/)

Who hasn’t been tempted to wait in line for hours for the chance to score a free chicken sandwich or scoop of ice cream? Never…


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As much as one may love Christmas and the winter seasons of the year, no one will deny that it gets a lot harder to work once it gets dark around four p.m. Coupled with that, the impending holidays turns our brains to cranberry sauce…too bad the holiday season is also one of the busiest in the working world. So how do we combat our desire to go home and curl up on the couch and stay productive? We’ve gone to our team of experts for some advice.

Think Ahead

We are a few months away from making resolutions for…


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When your business needs employees you want the best of the best. When you want the best, why not use one of the best advertising methods out there — Facebook! We’ve talked about the power may different types of Facebook ads, but have you thought about the power waiting to be harnessed through hiring ads on Facebook? Here’s the 411:

Facebook has over 2.07 billion monthly active users on their platform compared to the 500 million monthly active users on LinkedIn. These statistics from Talent Works International also show that the majority of users are active on Facebook during non-working…

Saxton Horne

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