Twitter: Kick it Up a Notch!

Longform writing is becoming a thing of the past. Nowadays, our words are being allocated to Tinder bio’s, brunch blogs, and 140 character tweets. We’re now being challenged to get our point across in fewer words. This has been a game changer for businesses and brands who want a strong Twitter presence. Intimidated? Don’t be! We’ve got a quick guide to keep your company’s Twitter on point — read and learn!

DAD JOKES

Your childhood may have been spent embarrassed by your old man’s corny jokes, but he may have been on to something. Dad bods are cool right now and so are dad jokes! There is nothing better than a good pun to put a smile on someone’s face as they’re scrolling through their feed. A quick joke is an opportunity to show your personality and wit to your customer base. When it comes to sharing your products on Twitter, don’t be afraid to play on words and leave it at that for your copy. Consumers don’t want to read an entire paragraph about every feature you’re pushing. Your tweets will be more memorable if they’re quick and catchy.

SHOW SOME SASS

Twitter etiquette is always evolving and tweets are as sassy as ever right now. Big companies like Wendy’s and Delta are savage on this platform — and it’s working in their favor. Whether you’re in the auto, travel, or food industry, it’s okay to be bold with the few characters you’re allotted. Bring humor into the mix to start conversations and stand out. The more quips, digs, and shade being thrown the better right now. Make your Twitter account a destination and a fun part of the day to your followers.

BE PRESENT

With 6,000 tweets per second being sent into the Twitterverse, there’s a lot of information to sift through. Businesses are constantly responding to customer reviews, complaints, and commentary on this platform. These interactions are a fantastic opportunity to speak directly to your customer base in a timely manner. Follow through with everyone who reaches out to you and demonstrate that you’re a responsive and caring company. This may seem like an overwhelming task, but with the right tools you can easily keep track of your twitter activity. There are great sites, such as TweetDeck and Hootsuite, to help manage your account. You’re able to create a dashboard to monitor keywords and conversations as soon as the consumer hits “Tweet.”

With the help of these tools, you’ll be thriving and on top of your Twitter presence.

Go blossom, young grasshopper, and happy tweeting!