Syama MeagherinBusiness of Fashion & RetailWhy You Need a Retail Calendar for Your Fashion BusinessA regular calendar just doesn’t cut it when it comes to the fashion business. You’ve probably heard of the retail calendar before. If…Jun 19, 2017Jun 19, 2017
Syama MeagherinBusiness of Fashion & Retail7 Characteristics of Fashion Brands That SellThere are several new, bestselling brands that seemed to have come out of nowhere to turn into “overnight successes”. They’ve learned how…May 11, 20171May 11, 20171
Syama MeagherinBusiness of Fashion & RetailFashion Startups, Master the Basics of RetailFashion startups! This business is tough but it’s even more difficult if you don’t take the time to master the basics of retail. How well…Mar 24, 2017Mar 24, 2017
Syama MeagherinBusiness of Fashion & Retail5 Ways to Make Your Brand Attractive to Wholesale BuyersYou are launching your startup fashion brand and you’re pumped up to start pitching. Top of mind is how to best position your brand to…Feb 21, 2017Feb 21, 2017
Syama MeagherinBusiness of Fashion & RetailAll About Returns & How to Write a Return PolicyIt’s easy to want to protect your sales, and never allow a return. In fact, by the time your website is live, you will probably have your…Feb 7, 2017Feb 7, 2017
Syama MeagherinBusiness of Fashion & RetailInnovation in Retail: How a CO-OP Website Can Boost Online SalesI was writing a blog post for StartUp Fashion on “How to Launch an E-commerce Shop Selling Your Own Brand and Others” (will update with…Jan 23, 2017Jan 23, 2017
Syama MeagherinBusiness of Fashion & Retail7 Days to Launching Your First Great Facebook AdFacebook is such a powerful advertising tool. It is effective for both brands with robust Facebook pages and those who do not have active…Jan 5, 20171Jan 5, 20171
Syama MeagherinBusiness of Fashion & RetailFoundation: Product & Assortment PlanningDeveloping your collection can seem like a 100% creative experience. You get inspiration on colors and have inclinations towards certain…Dec 12, 2016Dec 12, 2016
Syama MeagherinBusiness of Fashion & RetailFoundation: Identify your CustomerIdentifying your customer will help you with your marketing, sales strategies and overall development of the direction of your assortment…Dec 11, 2016Dec 11, 2016
Syama MeagherinBusiness of Fashion & RetailFoundation: The Competitive Matrix“I Have No Competitors” Why a Competitive Matrix is important.Dec 11, 2016Dec 11, 2016
