The power of plain English! Great point.
Michel Dubois

Hi Michel! Thanks for the note. I think you’re on the right track here — wondering why any “regular” people should care is the first question we need to be asking. Otherwise, what’s the point, right?

Here are a few ideas I have about explaining why regular people should care:

  1. The music industry. Blockchain could make music cheap for consumers, and it could give artists more rights.
  2. Investing. Blockchain can make it possible for young investors to own microportions of real estate.
  3. Subletting an apartment with blockchain could be huge!
  4. Streamlined online identity makes life so much simpler (I’m thinking uPort here)

These are just four simple products that are possible because of Blockchain, and I think that’s a good starting point. Consumers care about products that make their lives easier. They don’t necessarily need to know how that product technically works, just that it does.

I hope experts like you can help think “outside the block” if you will, to explain Blockchain in a way that your average Joe/Jane will care about!

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