Chefs Using Social Media


The world of social media has exploded. There are countless sites like Facebook, Twitter and Google+, just to name a few. Schubert Equipment Sales realizes the potential that restaurants, chefs and the food service industry can benefit from being a part of the social media scene. Potential customers and other chefs can become your friends. Social media is generating support in all industries, including food service, to bring peers and colleagues together. If there is a way to connect with people across the country, social media is the way to do it.

Benefits of Social Media

Thanks to social media, chefs can put out memorable tales of customers or photos of new dishes. Every Twitter notification or Instagram snapshot is an opportunity to bring people to the food industry, closing the gap between cook and customer.

Content Chefs Share on Social Media

  • Through posts on Instagram or Facebook, chefs can share their cooking skills and experience, including their education and awards they have received. They can share any upcoming events their restaurant will be having or events they will be attending and would like other chef’s to attend.
  • Chefs can share a summary of the type of cuisine they specialize in, along with photos and videos with link, including links for online print media and TV press media.
  • With social media, chefs can share customer and other chefs’ reviews and testimonials about their cuisine and restaurant.

In the past, restaurants measured satisfaction by tips, success and reservations. Self-promotion was limited to traditional ads. Now chefs have an instant guide. With every Facebook “like” and Twitter retweet, they know what the customers like, which helps them anticipate the public’s desires and thus improves their bottom line.

Chefs Who Use Social Media

  • Jonathan Waxman, Chef/Owner, Barbuto, New York, NY: Jonathan has a personal Twitter account and does his own personal tweeting. Barbuto’s general manager, Jennifer Davidson, manages all of the restaurant’s social media. The restaurant is seasonal and the menu changes often. Pictures of new dishes are posted onInstagram so the guests can determine what they’re going to order for dinner.
  • Chef/Owner, Barbara Lynch of Gruppo, Boston, MA, has a team who handles social media for each of her eight restaurants. Each team has their own personality and community to help represent the restaurant’s brand.
  • CEO/Founder, Danny Meyer, Union Square Hospitality Group, headquartered in New, York NY. Danny uses Twitter the most. He likes the idea that he can curate his own magazine and share it with other writers about topics he wants to know about.

It’s no surprise that chefs are social media users. Are you a chef? Tell is how social media has changed your restaurant or online presence.