Jennifer SchwegmaninMultiplier MagazineDoes Your Company Head for the Hills When a Prospect Heads South?“What we’ve got here is failure to communicate. ”This oft-quoted line from Cool Hand Luke can make a huge difference to your company’s…Aug 9, 2017Aug 9, 2017
Jennifer SchwegmanTo Hire or Outsource? That is the PR Question?Now that you’ve decided to embrace PR as part of your marketing communications mix, how do you know when to keep PR work in-house or…Aug 25, 2016Aug 25, 2016
Jennifer SchwegmanHow Much Should I Budget for Marketing?What’s the first rule in determining your marketing budget? If you don’t know, congratulations, because there is no hard and fast rule…Aug 9, 2016Aug 9, 2016
