Why LinkedIn Needs To Be Included In Your Marketing Strategy

Most professionals at least have a LinkedIn account at this point, but very few of us are maximizing this opportunity. The good news? This means there’s plenty of room for you to take full advantage of everything this business-centric social platform has to offer.

Let’s start with some 2018 LinkedIn stats to see what we’re dealing with here:

LinkedIn now has over 500 million members

260 million LinkedIn users are logging in each month

40% of monthly active users use LinkedIn daily

61 million LinkedIn users are senior level influencers and 40 million are in decision-making positions

There are 63 million unique mobile users monthly

There are 9 billion content impressions in the LinkedIn feed every week

Only 3 million users share content weekly

LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs

So when you put all those numbers together, what’s the story? LinkedIn users are engaged, heavy content absorbers, and decision makers. A huge portion of active users are on it every single day, and many of them are using it on their mobile devices.

But the most compelling figure from that list? Only 3 million of those users are sharing content on a weekly basis. That’s barely over the 1% mark! This means that nearly 99% of the people on it are simply absorbing. If that doesn’t shout opportunity, what will?

In a space where almost everyone is passively reading and watching, there is a massive chance for members to position themselves as thought leaders and experts in their space. All of these people are clearly looking for content to absorb, and it’s the leaders who are giving it to them.

The opportunity to grow with content

Within your 2018 marketing strategy should be your Content Marketing Strategy — and your LinkedIn strategy should be included in both. It can serve as a tool to network, position yourself as an authority and thought leader, share your content, grow your audience, and generate leads. It’s one of the most powerful and under-utilized social platforms out there, and that 1% benchmark confirms it’s not totally saturated yet. In fact, the opposite is true.

If you want to use content to grow your business, LinkedIn should be at the very top of your list. There is clearly a huge gap between the absorbers and creators and it’s the perfect spot to carve out an online space of your very own.

Always be of service

The important thing to understand about LinkedIn is that just like email marketing, it’s about building relationships and providing value. While it’s an incredibly strong lead generation platform, it’s only going to work if used properly. People will want to do business with you once they’ve decided they know, like, and trust you — but not a moment before.

When expanding your nextwork and making new connections, take the time to actually ENGAGE with those people! That’s one of the biggest mistakes we see people make. You spend all this time targeting the right people, but you don’t take any action after making that connection. You can’t expect other people to do the work — you need to take the initiative, say hello, and see if there is something you have to offer this person. Remember, this is about being valuable and positioning yourself as the expert.

At Scotch & Ramen Media, Inc., we are LinkedIn cheerleaders so don’t hesitate to reach out if you have any questions on how to best utilize this platform or would like some help to maximize the opportunity.

Originally published at scotchandramen.com on November 7, 2018.