As the web gets super-saturated, marketing is the difference-maker, and it’s too deep a skill to leave to amateurs.”
7 Lessons From 100+ Failed Startups
Anastasia Mudrova

The main thing that a novice can’t do here is connect the dots. They get honed in on one area, problem, or solution, but fail to see how everything is connected. It takes a lot of work to understand how SEO, SEM, Social, Email, Mobile, Loyalty and Analytics are all connected. Learning how to leverage Paid and Owned media, while using them correctly to build awareness, drive acquisition and maintain retention is complicated. It is important to keep it simple, but most can’t simplify the strategy without understanding the journey. It is important to be able to map out the user journey make make meaningful connections. Love this quote…

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