Scott Tischler | Best Marketing Tips for your Jewelry Business

Scott Tischler — The jewelry industry is dynamic and fast growing. Today, you can surf and shop the internet for a number of e commerce jewelers or head to big-box stores to buy a diamond ring. Furthermore, consumers are purchasing year-round and often for themselves instead of others. Yet, independent jewelers are still clinging to the same marketing tactics they’ve relied on for years: word-of-mouth advertising from loyal customers, a rich narrative celebrating the store’s family legacy, and holiday-centric promotions. Both consumer behavior and the market are changing — and jewelry marketers risk being left behind if they don’t give their strategies a digital revamp. 
To help you evolve, here are three easy tweaks you can make to capitalize on industry trends