Scott Thomson FraserWhen social media promotions go wrong…A beer brand I like on Facebook recently ran a competition offering up the chance to win a case of beer for liking and sharing their post…Nov 15, 2015Nov 15, 2015
Scott Thomson FraserGuerilla Guinness?Guinness are a brand heavily invested in Rugby Union. They are the official drinks sponsor of the Six Nations, they sponsor the Pro 12…Sep 22, 2015Sep 22, 2015
Scott Thomson FraserSocial listening = $’sThis post wasn’t written entirely to highlight my own cleverness, but…May 12, 2015May 12, 2015
Scott Thomson FraserArmchair supporterLast night saw the second leg of the 1872 Cup between Edinburgh and Glasgow at Murrayfield. Edinburgh ran out overall winners thanks to aJan 3, 2015Jan 3, 2015