Lora Kratchounova – Medium

Lora Kratchounova

Lora Kratchounova
in
Scratch Marketing + Media Blog

How to Select the Right Accounts for Your Account-Based Marketing Program

Account selection is the first and most critical foundational component of any account-based marketing program. Identifying target accounts…

Feb 9, 2017

How to Select the Right Accounts for Your Account-Based Marketing Program

Feb 9, 2017

Lora Kratchounova
in
Scratch Marketing + Media Blog

5 Tips to Align Sales and Marketing Ops for an Account-Based Marketing Approach

In many enterprises, harmonious communication between the sales and marketing departments remains an elusive pursuit. While both groups…

Jan 18, 2017

5 Tips to Align Sales and Marketing Ops for an Account-Based Marketing Approach

Jan 18, 2017

Lora Kratchounova
in
Scratch Marketing + Media Blog

Sales Acceleration: What D&B’s Acquisition of Avention Means for B2B Marketers

Dun & Bradstreet announced this week it has purchased Avention. This is big news for B2B marketing, and specifically for the growing sales…

Jan 14, 2017

Sales Acceleration: What D&B’s Acquisition of Avention Means for B2B Marketers

Jan 14, 2017

Lora Kratchounova
in
Scratch Marketing + Media Blog

7 Trends That Powered Account-Based Marketing in 2016

The roots of account-based marketing, or ABM, stretch back almost 20 years. However, it has only become a white-hot topic within the last…

Jan 10, 2017

7 Trends That Powered Account-Based Marketing in 2016

Jan 10, 2017

Lora Kratchounova
in
Scratch Marketing + Media Blog

Is Account-Based Marketing Appropriate for Companies of All Sizes?

It is established that no marketing plan is one-size-fits-all. But what about an overarching marketing philosophy, like account-based…

Jan 9, 2017

Is Account-Based Marketing Appropriate for Companies of All Sizes?

Jan 9, 2017

Lora Kratchounova
in
Scratch Marketing + Media Blog

Account-Based Marketing FAQ: From Concept to Launch in Three Steps

Introduction

Jan 9, 2017

Account-Based Marketing FAQ: From Concept to Launch in Three Steps

Jan 9, 2017

Lora Kratchounova

Lora Kratchounova

digital marketing, PR and social media agency for technology and healthcare companies. Marketing committee chair and board member for @MITefcmb

Following

See all (1,666)

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams