Lora KratchounovainScratch Marketing + Media BlogHow to Select the Right Accounts for Your Account-Based Marketing ProgramAccount selection is the first and most critical foundational component of any account-based marketing program. Identifying target accounts…Feb 9, 2017Feb 9, 2017
Lora KratchounovainScratch Marketing + Media Blog5 Tips to Align Sales and Marketing Ops for an Account-Based Marketing ApproachIn many enterprises, harmonious communication between the sales and marketing departments remains an elusive pursuit. While both groups…Jan 18, 2017Jan 18, 2017
Lora KratchounovainScratch Marketing + Media BlogSales Acceleration: What D&B’s Acquisition of Avention Means for B2B MarketersDun & Bradstreet announced this week it has purchased Avention. This is big news for B2B marketing, and specifically for the growing sales…Jan 14, 2017Jan 14, 2017
Lora KratchounovainScratch Marketing + Media Blog7 Trends That Powered Account-Based Marketing in 2016The roots of account-based marketing, or ABM, stretch back almost 20 years. However, it has only become a white-hot topic within the last…Jan 10, 2017Jan 10, 2017
Lora KratchounovainScratch Marketing + Media BlogIs Account-Based Marketing Appropriate for Companies of All Sizes?It is established that no marketing plan is one-size-fits-all. But what about an overarching marketing philosophy, like account-based…Jan 9, 2017Jan 9, 2017
Lora KratchounovainScratch Marketing + Media BlogAccount-Based Marketing FAQ: From Concept to Launch in Three StepsIntroductionJan 9, 2017Jan 9, 2017