Why are booth babes still a thing at (some) Tech events?
Cate Lawrence
11828

Why do publications and retail stores aimed PURELY at female customers use nothing but sexy models to sell their products?

Get rid of the catwalks, get rid of the magazines like Vogue, Marie Claire, Glamour, Cosmopolitan, Elle, She, Shape, Bazzar, Allure, you know, all those magazines filed with sexy, half naked, suggestively posed, very young girls, magazines that no man would ever buy. They advertise products that no man needs or wants. Aimed very precisely at women. Yep, clearly (if you are correct) the concept is antiquated, sexist and doesn’t work.

Or does it?