CDO at Galvanized, former DD Platforms and Devices at Condé Nast. Launched tablet + phone editions of Men's Health, Women's Health Glamour + Branded Apps.
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It’s just as important to design the marketing experience (how you acquire customers and set their expectations for the product before they use it), and the support/distress experience (how your company handles the product failing).
Most teams tend to work forwards, which optimizes for what is practical at the cost of what’s ultimately impactful.