Sean Van TyneMeet Your Brand Promise by Involving Your Customers Early and OftenIt is crucial to ensure that your products and services meets the needs and capabilities of your customers, particularly in terms of the…1 min read·Oct 25, 2017----
Sean Van TyneHuman-Centered Design, Design Thinking and Design MakingHuman-Centered Design (HCD), as the name implies, is designing solutions around people. HCD involves the human perspective in all steps of…2 min read·Oct 18, 2017----
Sean Van TyneThe Most Important Experience MetricYou could be measuring a ride experience at Disneyland, the driving experience of a Tesla, a medical device in the operating room — or your…2 min read·Oct 11, 2017----
Sean Van TyneDesigning Experiences with Lean PrinciplesThe term “Lean” was first coined by John Krafcik in his 1988 article, “Triumph of the Lean Production System” based on his experience as a…2 min read·Oct 4, 2017----