5 tricks/tips to get your demo heard (by e-mail)

Here are some tips to increase your chance to get your demo heard by e-mail. I’m assuming your demo is well produced and ready to get released. If you’re not sure about this then don’t send out your demo. There is only one opportunity to make a good first impression. This article is focusing on the Electronic Dance Industry.

1. Make it easy to get heard

A&R Managers don’t have much time, if they found 1 minute of their time to check out your demo then make sure it doesn’t cost more than 1 minute to listen to your demo. Don’t use sites such as Wetransfer/Send2space. It’s smarter to use a site such as Soundcloud (with DL button!) so A&R managers can easily stream it, most A&R managers only need 2–3 seconds to judge a demo. The more time it takes to prepare the session the less chance they will check it out.

2. Don’t send unsolicited e-mails.

Why should A&R managers spend 1 minute of their time if you didn’t take that 1 minute extra of your time to personalize your e-mail? Always address your e-mail to the receiver. If not it will look like a mass-mailing and your e-mail will get deleted right away.

“Hey, this is my new demo”

“Check out my new demo”

Instead (personalize the e-mail multiple times so the receiver knows you did your research well and you actually spend time writing it).

“Hey x!