Second Earth Application Scenarios
Primary application scenario- immersive VR travel
VR technology has been recognized as an important industry in the 21st century and one that will most assuredly influence people’s lives on a fundamental level. It will enhance user experience and unleash potential synergies across dozens of industries, thereby enhancing the value of those industries, especially in games, art, design, agriculture and many other fields.
In the virtual world, there is an infinite sense of freedom, which is released when breaking away from the physical world: there is no friction, gravity, or other physical constraints that hinder people’s progress. Second Earth does not allow the physical and real world to remain independent, but fuses the two together to “embed digital bits into physical atoms”, all of which will redefine a new way humans travel and communicate in the future!
The Second Earth (Gaia Project) therefore regards tourism as a preferential industry for virtual reality applications. Through 360-degree immersive virtual travel, users can explore every corner of the earth without ever leaving home and experience the fusion of bits and atoms to form a new amazing world.
With our users’ help, we will be able to draw a virtual world map, called Terra-2, which is the same size as the real world and matches every point on the map. Second Earth is building an almost unimaginable 1:1 virtual replication of the earth; this world will become the next great digital social media and information exchange platform.
Second Earth can also complete collecting GIS data by simply taking photos and receiving rewards via the PoM mission system, overcoming the challenges facing the existing GIS industry today and allowing rudimentary products to be perfected through integration into the Second Earth platform.
2. Advanced advertising ecosystem
One of the main reasons why online marketing is getting more and more attention is because of its ability to deliver metrics and data for analysis as well as reaching people wherever they are. Virtual reality technologies can add another layer to this. It has one more dimension than traditional media, which leads to more effective advertisements with a more streamlined user experience.
Second Earth will first conduct early virtual reality advertising tests with various traditional online marketing concepts. Currently there are CPM, CPC, CPA/CPS, and more customized content marketing derivatives that are still being tested. To explore other forms of advertising, Second Earth has established cooperation with cryptocurrency advertiser Addragon to pursue cooperation in the nascent blockchain ads industry.
CPM (Cost Per Mille) cost per thousand people. CPM is a display advertisement that is paid for. As long as the advertiser’s content is displayed, the advertiser pays for this. It focuses on the number of IPs and will be the source of advertising in the early stage of the Second Earth ecosystem. Second Earth has contacted more than 20 global CPM companies to discuss utilizing AR/VR virtual reality through CPM cooperation.
CPC (Cost Per Click) cost per click. CPC is a pay-per-click advertisement, which is charged based on the number of times the advertisement is clicked through. This model is generally adopted for keyword advertisements, primarily for news. In terms of interactive content, the Second Earth project will be embedded in the Bing CPC platform as well as search engine platform advertisements in several major countries. Second Earth has contacted more than 20 global CPC companies to discuss utilizing AR/VR virtual reality through CPM cooperation.
CPA & CPS. CPA (Cost Per Click Acquisition) is an advertisement that is priced according to the actual effect of advertising, that is, it is billed according to the effective questionnaire or registration of the response without limiting the amount of advertising. Many SEOs of EDM and traditional websites are carried out by CPA. CPS (Cost Per Sales) is an advertisement that calculates advertising costs based on the actual number of products sold. This kind of advertisement is more suitable for shopping, shopping guides, and website navigation websites. It requires precise traffic to bring conversions. That means, after the consumer sees the advertisement and clicks on the advertisement, after understanding the content further, certain specific actions are completed on the advertiser’s website. CPS interfaces are generally Visa and Mastercard. Second Earth has signed more than 5 global CPA and CPS company contracts and is negotiating cooperation within the AR/VR industry.
CPVS (Cost Per Viewing for The Second World). Second Earth advertisement is the world’s first customized advertisement in the virtual world. The primary display form is viewing, similar to mobile advertisement CPV, but mobile advertisements do not provide direct incentives to users. Due to its customized features, advertisers can place precise advertisements, and users who participate can obtain revenue through advertisements, or fulfill missions in the virtual world according to the economic model and gain revenue, creating a mutually beneficial situation for the platform, users, and advertisers.
The CPVS advertising system is also known as the Hasoffers system, and in the early stage, it will be a centralized settlement system; in the the intermediate stage, it will be an offline payment system with supplemented interactive settlement; and the later stage will be include a virtual world payment system. CPVS advertising form is a display type, and it uses a sharing mechanism, that emphasizes a referral mechanism for the explorer through an alliance mechanism, and at the same time follows privacy protection according to GDPR. We believe that, following traditional advertising marketing seen in email marketing and landing pages, CPVS’s virtual reality interactive advertisement system will provide new development opportunities for the online advertising industry.
Further application scenarios include VR games and a virtual shopping system allowing merchants to set up virtual shops to sell their products to visitors of the Second Earth. These scenarios will be realized at the Revival (2021) and Conquest (2022) stages of the project and a more detailed business plan will be published in due time.
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