STRATEGIC SEO DECISIONS TO MAKE — Before Designing and Developing your Website

The website design that best represents your brand, business or company should be done with foresight and strategic planning. Before communicating your ideas with the designers and developers team, you should have very clear some key elements to handle a better approach regarding the areas of SEO you want to address.

It is always better taking the time to consider all the possible variables to optimize your business in the market, than designing a website out of context that does not provide what your company needs, making you waste time on later modifications; or even worse, start from scratch. SEO should be one of the first issues to take into account when defining your brand.
Here is a list of elements, classified into three main areas that you cannot ignore during the design and development of your website:


Identify your website purpose: Before trying to communicate your value proposition message online, make sure you clearly identified it first. Having a clear purpose helps you send a direct message to potential customers, so they will head easily to your website. Once your offers are clear, it gets easier to make connections between your audience and your brand, generating supply and demand associations.

Get to know your customers: You cannot offer solutions if you do not know the problem, study your audience. Which are your potential clients? How do they behave online? What do they expect? What are their needs? Web resources such as Google Trends are effective to detect this type of data. Once you get the information you need, it will give you architectural lines to design your website structure.

Check out your competitors’ performance: That will give you some clues on how to proceed on your own website. Are you aware of your digital competitors? Once you set a list of potential competitors to take a look at their websites. What are they doing different? Are some of your competitors’ websites more creative, interesting or functional than yours? Why do you think is that for?


Use HTTP: Make the website experience of your audience private and safe by using HTTPS. If your customers feel reliant, then your website will be better ranked.

Get a canonical version of your URLs: It is important that every piece of content have its own URL, so you will avoid unnecessary content duplication.

Prioritize page speed: What more can we add to this? Customers prefer faster website load speed. Consider this when designing and building your site.

Set the website coverage: How global your website will be? Before designing and building your website, decide how many countries and languages you want to target. Are you getting different country domains or will you try a multiple language/country combination on the same site?

Avoid complex structures: Flexible platforms that are easy to edit tend to be the best options to choose when designing websites.


Content Architecture:

The way you organize the information is decisive if you want your audience to find the content that you are providing. Flat site structures are the most effective when customers and search engines are looking for specific information. Try analyzing your users’ behavior; this will give you some clues to organize, group, and link the information and different pages on your website.

Choosing reading resources: Be very careful when deciding which digital reading tools you are going to use. Before selecting one, you might want to consider which one best fits your website design and layout.

Responsive design: Always keep in mind that the best websites are the ones that adapt to multiple devices in a functional and aesthetic way. As we said in our last post, “How Modern is Your Website”,responsiveness is a “must have” feature when designing a website.

There you go! Now you know some relevant elements to consider before starting the road to design and create an optimal website. Nevertheless, remember that even with these recommendations, they are not the only features to focus on.
So keep in tune with web researching, check out the most popular SEO and web designing trends and evolve through digital advances.

At Second Crew we know that your website is the most valuable resource and if done properly by optimizing SEO and implementing a creative web design it will position your business ahead of all your competitors. Download our free e-book focused on SEO to learn more about the topic and trends!