Interview with Food4All CEO: Ilana Devillers

SeeTree
2 min readOct 22, 2019

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We were in DLD TLV 2019, and loved everything about it! From the attendees, to the companies, networking opportunities, and more- it was a blast!

Hillel Fuld interviewing Food4All CEO: Ilana Devillers

DLD TLV is known to be the expo “where companies and investors meet startups.” The fact that it’s in Tel Aviv makes it extra special because Tel Aviv has the highest venture capital investments per capita and multi national centers for industry leaders such as Amazon, Google, Yahoo, Facebook, EMC, Microsoft, GM, Amdocs, SAP, Applied Materials, Facebook, Orange, Cisco Israel, and more.

F4A Logo
F4A Logo

For us, one of the highlights of DLD was meeting with Ilana Devillers, the CEO and Founder of F4A — Food4All. In a nutshell, F4A assists supermarkets with tackling the food waste issue. It also helps consumers get great deals on healthy food items in local partner supermarkets, and provides delicious recipes with those food items all on their app. Their app is available on iOS and Android.

Screenshots from the F4A App
Screenshots from the F4A app

Our Strategic Advisor, Hillel Fuld, interviewed Ilana- and wow there is just so much to learn about ways to “save the planet from an environmentalist perspective.” You can read or watch Hillel’s work across Facebook, Twitter, Instagram, and his tech vlog on YouTube.

You can check out Hillel’s interview with Ilana below:

Food waste is clearly a major issue. But, did you know that nearly 40% of the food in the United States alone is never eaten? Have a look at the infographic below by A to Z Solutions, and you will see that it is of paramount importance that we take the time to reconsider our food consumption habits.

Infographic on food waste

What are some other notable food waste efforts that inspire you? Let us know in the comments below! No effort is too small!

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SeeTree

SeeTree is a leading company in the Ag-tech industry, providing per-tree intelligence platform to growers to track their trees’ health and productivity.