by Hernan Giraldo, Founder and CEO at iTOi

In 1983, Sony released the first consumer video camcorder and people have been shying away from video cameras ever since. There is something inherently intimidating about talking to a camera knowing that it is recording the way you look and everything you say. All your flaws and blunders are captured for the world to see. It’s called being “camera-shy” and while the rise of the selfie has put many faces in front of the camera lens, recording video is still pretty intimidating and certainly less used.

A lot of videos these days are still created by professionals using camera equipment and editing software. This only adds to the intimidation factor. For example, executives often speak in front of large audiences to give speeches and presentations. They get comfortable doing so because they know the subject matter well and they do it so often. But if you ask a CEO to sit down and deliver a speech into a camera that’s sitting in front of them, they might break out into a sweat or start shaking nervously. The material is the same but the audience has changed. Now, they’re delivering the speech to a camera lens. This often involves other people watching the recording session or they may be more aware of the fact that the permanence of a recording means it could come back to embarrass them someday. …

by Bronson Skinner, Business Development at iTOi

Blog post synopsis

Lights! Camera! Action! These three words conjure images of a mustachioed man with a beret and a bullhorn on a big movie set. It’s no mistake that “lights” comes first in this trio because movie directors know that lighting is the key to producing the perfect shot. …

by Gabriel Davidov, CTO at iTOi

As the father of two boys (an 8-year-old and a 9-year-old), I am surrounded by Minecraft and Youtube. Combining both activities is a favorite pastime of my boys. But, more than playing video games, they prefer watching narrated videos of other people playing them. It’s not just my kids, though, it’s all kids. It makes sense given YouTube’s claim that 1 billion hours of video is watched daily and it’s how gamer, PewDiePie (also known as Felix Kjellberg), created a following of over 56 million subscribers to his YouTube channel.

Along with watching video content, many young people also want to create their own. Google has labeled them “Gen C” — those who thrive on creation, curation, connection, and community. They go to YouTube for both entertainment and exploration. Whether their creating videos or just watching curated video lessons from others, most young people will welcome the introduction of video to the classroom and now is the perfect time to engage students in this way. …



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