The experience of being a communication strategist on the campaign trail is a dream for those of us that enjoy politics. There are a number of factors that have to be taken in to consideration in order to craft a successful communication strategy that lines up with the platform of the candidate and the best way to reach the constituents. Campaigning today is not what it used to be. The idea of shaking the most hands and kissing the most babies is good, but it is not a complete strategy.

Before one develops any type of communication strategy, the candidate…


Success can be defined in so many ways and the journey to obtain a certain level of success is subjective. One of the keys to success that I hear from many of those that have reached a high level of success is the fact that they have to remain disciplined in their daily routines. You will often hear people that are successful say that they do the same thing in their morning routines day in and day out. …


The non-profit community is constantly working hard to do the greatest good for people all over the world. Many of us have worked and are currently volunteering with nonprofits in our spare time. Unfortunately, the large corporations are not donating to nonprofits like they used to. Our nonprofits are having to get creative in their fundraising efforts, the grants they apply for, and how they communicate to their key stake holders. Nonprofits that continue to stray away from social media are leaving a great deal of money on the table.

There are many reasons why social media does not rise…


Atlanta, GA — Live streaming video has taken the social media world by storm. It is the new way consumers are learning about the companies they do business with and the organizations they support. Live Video Campus is presenting a one-day intensive workshop March 2 to help companies, non-profit organizations and consumers learn about the array of new mobile live streaming video options and uses. The workshop will cover how to use live video for effective storytelling, as well as cover marketing, legal issues and technologies.

Registration is open now for the event at Atlanta Tech Village

“Consumers want real…


Check out the @ParachuteTV1 handle

Periscope has presented many benefits to those that take advantage of the power of live streaming. From humanitarian work to increasing profits, we now have the ability to take our efforts globally. Recently, the team at Selsi Enterprises was discussing how great it would be to bring entrepreneurs together on a regular basis to talk about the good, the bad, and the ugly of entrepreneurship.

We presented the idea to Parachute TV on Periscope and a few months later, we got the green light to bring the show to life. …

Nicole Henderson

Wife | Mother | PR | Communication Strategy | Mobile App Mktg | Branding | Community Relations | Professional Speaking | Blogging | Media Relations | Foodie

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