If you want to make money and grow, selling products seems a better approach than selling ads.
Why sell ads when you can sell goods?
Enrique Dans

I doubt that this is an either/or situation. China’s environment has allowed vertically integrated companies like Alibaba to come up. They have marketplace, banks and search all rolled into one. It’s not the same environment or the same user behaviour in the rest of the world.
Embedded purchasing like Pinterest’s Buyable Pins might be a good compromise. — Anjali

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