Social Media Analytics Trends in 2017

Welcome Marketing Professionals and anyone else realizing the power of analytics. There are many exciting aspects of the market to look forward to, and trends to follow that will lead your business to an effective Marketing strategy. Semeon Analytics has been in the Text Analytics space since before 2012 and have seen all the high’s and low’s, all the passing fads and the features that truly benefit their clients. To give you a sense of where this market is going, the worldwide Social Media Analytics Market is set to grow to $5.40 Billion by 2020, at a Compound Annual Growth Rate of 27.6%. (http://www.prnewswire.com/news-releases/social-media-analytics-market-to-rise-at-276-cagr-to-2020-568584751.html)

There is no surprise that with the maturation of the market, the features are becoming infinitely more effective, while the tools in general have become more intuitive and user-friendly. Truth be told, many of the products just a few years ago were either light on the analytics, or far too complex for the non-Data Analysts. Today, tools like Machine Learning are quickly becoming an essential piece to the Analytics puzzle, allowing platforms to continuously learn while refining their results. Similarly, how Machine Learning is helping Siri answer your questions, it is also helping Analytics tools provide better answers to Marketing teams. Another emerging trend is integrating Text Analytics tools with CRM databases, this can be extremely effective if performed properly. Combining Data Silos such as CRM data and Social Media data, you are creating a 360-degree view of your customers and sales cycle which will provide your teams the insights to drive more sales online and off. In 2017 Influencer Marketing is going to continue to grow. As Brands and companies overload News Feeds and Social Feeds, consumers are becoming weary and fatigued from all this content, leading to lower engagement and decrease in brand trust. Consumers are looking elsewhere to receive their product reviews and information; Industry Influencers have popped up everywhere and have become an essential piece to online branding. More than 75% of consumers identify word-of-mouth as a KEY influencer in their purchasing decision (https://www.getambassador.com/blog/word-of-mouth-marketing-statistics).

With the new Influencer analytics features within the market, brands and marketing teams can keep track and leverage their key industry influencers! Creating strong relationships with these top influencers will lead to stronger social engagement, positive brand perception, and trusted advisors within the industry as your Brand ambassadors, not to mention the free advertisement whenever they post about your products. Content creators can benefit immensely from the influential topics and ideas that some high-end tools provide. Imagine being able to create blogs that resonate with your audience, every time. This is what’s possible when you are analyzing the most influential topics within your industry or surrounding your products and services, providing your team with the tools to grow engagement and sales. 2017 is the year to stay clear of advertising on Social Media channels, people will see right through your efforts and it will only hurt your engagement. Social Media channels are a place to engage your followers, keep them up to date with thought leadership, and nurture your relationship between your customers and your brand. As millennials grow their purchasing power, brands will need to communicate to them anywhere and everywhere. With chat bots and integrated chat features with Instagram and Facebook, personalized customer service will become more essential to any consumer products or services. A strong analytics strategy will provide teams with the insights needed to engage with their consumers intelligently.

Social Media Analytics is a massive ocean of products and services, getting deeper by the day, if you have any questions feel free to ask the experts at Semeon Analytics. Semeon Analytics is a leader in Text Analytics solutions and can provide organizations with Actionable Insights, straight from the consumer, leading to better business decisions. Contact us at marketing@Semeon.com to learn more about how we can optimize your digital marketing strategies.

About Semeon: Based in Montreal, Canada, Semeon combines the best semantic, sentiment, intent and statistical analysis. Thanks to its 100 person-years of experience with natural language processing systems, our team of experts has developed a unique platform that affords Semeon’s customers the ability to track what is being said about their brands, products, customers, competitors and helps them do so more rapidly and efficiently than with competing products.