The Super Bowl is for ALL of us
Super Bowl LI had us on the edge of our seats. So, we all looked to the celebrated tradition of Super Bowl ads to take some of that edge off…and they did not disappoint.
Given the political climate, it was noticeable that this year’s ads routinely depicted a country that is stronger because of its diversity, not weaker. They showcased a nation that is pro-women, pro-environment, pro-immigrant and pro-diversity. They proved that America’s businesses and the American people stand arm-in-arm when it comes to issues like equal pay for equal work, protecting clean air and clean water, and welcoming immigrants.
The Super Bowl, just like this country, is for all of us, no matter our gender, the color of our skin or who we love. We are a nation that will not be held back by bigotry and ignorance — but a people that is moving in the right direction: always forward.
Check out some of the ads that represent the character and the essence of these United States of America.
Budweiser: “Born the Hard Way.” The true American story of Adolphus Busch, co-founder of Anheuser-Busch, who faced hardships and discrimination as he arrived on the shores of America as a German immigrant in 1857. See how he overcame all obstacles to achieve his very own American Dream.
Airbnb: “We Accept.”
“We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong.”
84 Lumber: “Complete the Journey.” This ad depicts the struggles of a mother-daughter journey to become Americans — and how the two were willing to cross any hurdle in order to call America their home. “The will to succeed is always welcome here.”
Audi: “Daughter.” Women’s issues are economic issues — national issues.
Coca-cola: “It’s beautiful.” Coca-cola’s ad features America the Beautiful sung in different languages. Our diversity makes us stronger.
The NFL: “Inside These Lines.”
“Inside these lines, we don’t have to come from the same place to help each other reach the same destination. Inside these lines, we may have our differences, but recognize there is more that unites us.”