If you figured out how to maximize Facebook, it would hurt their bottomline. So, the rules never stops changing. The algorythm never stops changing. The frustration keeps building.
You chase the next, best, new world order that Facebook applies at any given moment and Facebook’s revenue soars.
Even when Facebook slams head first into PR distasters that would cripple most companies, they come back stronger and bigger and more profitable.
On one hand, Facebook wants to give users the absolute best experience. On the other, Facebook wants to drink champagne and dance in a bouncehouse full of money. The bouncehouse always wins.