Email Marketing — an Alternative to Social Media for a Cryptocurrency Business

SendPulse
SendPulse
Sep 4, 2018 · 4 min read

Advertising policies of major social media are becoming more and more severe. These restrictions limit the potential of cryptocurrency market players. But when one door closes, another opens. Fortunately for crypto-related projects, there is still email marketing that represents a great communication channel to promote their product.

Why email marketing

The beginning of 2018 was abundant with news about promotion of content related to cryptocurrency in social media:

  • Facebook has developed a new Advertising policy that prohibits ads promoting initial coin offerings (ICOs) and cryptocurrency.
  • Google is going to update the Financial services to crack down cryptocurrencies and related content including ICOs, cryptocurrency exchanges, cryptocurrency wallets, and trading advice.
  • The latest one to make crypto advertising rules more rigorous is Twitter. This social media giant is about to block ads for ICOs as well as token sales. The prohibition also applies to promo from cryptocurrency exchanges and cryptocurrency wallet services.

But there is no need to panic. As you can see on the graph below, email is the channel with the highest percentage of active users. So, crypto-related companies can focus on it to produce amazing results.

Let’s view how email marketing can be used by a crypto company.

Facilitate the onboarding of new members

People who subscribe to your email are not necessarily keen on your product or service. So, no matter whether you are a young crypto startup, experienced cryptocurrency exchange or trusted wallet service, you can benefit from creating an automated welcome campaign.

To create one, just set up a proper trigger, i.e. a subscriber’s action, and your message will be sent out automatically in response to it. Once you’ve configured your triggered email, there is no need to get back to this campaign or send welcome messages manually to every newcomer.

With welcome emails, you may introduce your company, provide tips on how to use your platform and link to FAQ, or invite to install an application if you have one.

Below is a welcome email from Waves Platform. It is a list of features a new subscriber can use, with a short description of each.

Provide exclusive offers

To reward the loyalty of your subscribers, you can provide exclusive privileges; for instance, this can be an early access to a new feature, limited-time free stock trades, or minimized transaction fees. Another option is to offer discounts and rewards, like 15% off monthly plan, or additional coins to purchase.

Keep your community updated

One of the main benefits of email over social media is its stability. There are so many social platforms that were once widely used, but are long gone now. Email is a whole different story. It exists since the mid-1970s, and there are no signs that it’s going off the grid soon. So, building an email list, one can be sure that the community members won’t get the project lost and doesn’t have to worry about the efforts spent on email campaigns.

Being a crypto startup, you can use your mailing list to deliver important news and updates about your product. You will get highly engaged fans of your brand, who in future may become brand ambassadors. These individuals can boost your brand visibility allowing you to reach a wider audience of potential customers and making your next product launch much easier.

If you are a cryptocurrency exchange, you can announce currencies recently added to your platform to capture attention and activate your users. Take a look at the example below. YoBit.net notifies its subscribers about the launch of a new coin trade.

Get partnered with other projects

While social media is used to keep in touch and share photos or latest news and thoughts with your close ones, email is intended for business. You can always rely on it to start a professional conversation, make an offer to investors, or present your service to new crypto enthusiasts.

As a cryptocurrency project, you can use your mailing list to get partnered with other related businesses. Such affiliate program will be beneficial for both parties as most crypto projects have a similar target audience.

You can use this marketing strategy to

  • Build awareness around your product by spreading the information about it.
  • Put your project on the radar of potential sponsors and investors by promoting it in a highly-interested community.
  • Bring new traffic to your website.

Although now some email marketing services also block crypto-related campaigns from its users, luckily, not all of them do. So, if you are thinking of getting started with email marketing, meet SendPulse, an email marketing automation platform that combines easy to use and highly automated tools that are definitely worth trying.

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