Bidooh — The first digital billboard company to use the blockchain!

Laurie Dunn
Sep 5, 2018 · 3 min read

DOOH (Digital out of home) advertising is a market worth $34.8bn and Bidooh plans to be the first company to take advantage of the blockchain in order to streamline processes and make digital advertising available to everyone.

This creative company has the team the vision and the dynamism to make their business idea a huge success. Bidooh started out in 2017 led by co-founders Abdul Alim and Shahzad Mughal with the participation and investment of Chairman Michael Edelson, non-exec director of Manchester United football club. Michael Edelson is responsible for over 20 companies on the stock exchange and is obviously a massively respected and talented figure for Bidooh to have onboard.

The founders have also been recognised by royalty for their innovation and were presented an award by HRH Prince Andrew. The event was also attended by Her Majesty the Queen. HRH Prince Andrew commented “this is the future of advertising”.

First mover advantage gives Bidooh the time to refine their platform, get ahead of their competitors and make those first important partnerships. In fact, partnerships have already been made and thousands of DOOH screens are presently being rolled out in various European countries. It is envisaged that many more partners will wish to join Bidooh. Existing digital advertising companies will be able to very easily make their screens part of the Bidooh network.

Bidooh’s competitors are not using the block chain and are still mired in the old world of DOOH advertising where many client/provider relationships are carried out by way of email and telephone. Bidooh, as the first and only DOOH provider on the blockchain, will be perfectly placed to give clients a vastly improved service that will completely change the face of this type of advertising.

The fact that Bidooh is the first DOOH provider on the up and coming blockchain scene isn’t their only advantage. Bidooh has developed outstanding, ground-breaking technology that totally sets it apart. They have screens that employ facial feature recognition and so analytics will be hugely superior to what is presently available. Those analytics will be immutably written to the blockchain, therefore giving an honest and accurate account of each advert.

Conclusion

Bidooh is a new arrival on a nascent crypto/block chain scene but it is the first company of its kind to explore the possibilities that this arena offers. Bidooh and its partners have already started installing screens and Bidooh has developed technologies that are totally new in the field of DOOH advertising. An ICO (initial coin offering) is planned in the near future and it’s likely that investors will want to be a part of such a dynamic and innovative company. The future of DOOH advertising is on the blockchain and Bidooh is already there!

Written by

A crypto enthusiast who researches and writes about up and coming blockchain projects.

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