o ensures longevity. Imagine if the Apple logo was literally in the form of a…ng double meanings in the form is a great way to create something that is intriguing and memorable. Ambiguity also ensures longevity. Imagine if the Apple logo was literally in the form of an old computer screen. They would be forced…
…business. People talk about the FedEx logo, or an interesting ad campaign because it resonates. The creativity and challenge of incorporating double meanings in the form is a great way to create something that is intriguing and memorable. Ambiguity also ensures longevi…