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Serah
Serah

Serah

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From What Makes a Great Logo by Jeff Davidson

…e their products evolved to mobile smartphones which nobody would have predicted at the time. Thus, literalness in logo design is actually detrimental to a company due to the inherent unpredictability of future markets.

From What Makes a Great Logo by Jeff Davidson

o ensures longevity. Imagine if the Apple logo was literally in the form of a…ng double meanings in the form is a great way to create something that is intriguing and memorable. Ambiguity also ensures longevity. Imagine if the Apple logo was literally in the form of an old computer screen. They would be forced…

From What Makes a Great Logo by Jeff Davidson

…business. People talk about the FedEx logo, or an interesting ad campaign because it resonates. The creativity and challenge of incorporating double meanings in the form is a great way to create something that is intriguing and memorable. Ambiguity also ensures longevi…

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How to Develop a Writing Habit in 6 Steps

Shaunta Grimes

Tree. A Story of Gender and Power in Theatre.

Tori and Sarah — Co-Creators of ‘Burn Bright’.

What Makes a Great Logo

Jeff Davidson