Certainly, people are more likely to act to avoid pain.

There is one thing I would like to ask you, though. Would you rather live and work in an environment where you always have to run away from a punishment, or the one where you can express yourself and focus on achievement? Whichever you choose, this is the one you should try to create.

And one more note in regards to salary — salary isn’t a carrot or stick, it is a workplace hygiene factor. In the software sector, it doesn’t work as a motivator.