Your job is making his life radically better. Elevating him as a human being.
The Elevation Economy
umair haque

IMO, the key problem of “elevation” story is that we as human beings are taught to search for solutions to our challenges outside. While most of our life difficulties and things that keep us down are inside.

We are also trained to look at the surface and forget the root cause. Because it is easier. Because it requires less responsibility for our own life. So market responds to this with superficial solutions which make life easier on the surface.

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