THE BRANDING GAME

Sergi Stamp
Jul 20, 2017 · 2 min read

These last months I’ve tripled my 3D work and I’ve been noticing a few things about branding in general that I wanted to share:

In the last decade we have gone through the most important communication shift of all time. This thing called Internet creates opportunities for all of us to connect with people from all over the world within seconds. And now we are building the cements on how we will interact with each other in the future. Now we have ALL information at zero cost, no limits and we are able to «PR ourselves», and so we do.

This cultural shift in attention is real. You just have to lift your head up, take a look and see how many people actually don’t give a fuck about anything but their phone and what happens on their screens.

There is also a brutal change in the media industry where big brands spend millions of dollars on traditional advertising such as television, radio and print media. They spend too much money on content that people really don’t want to see, because now people do what they want on their time. That’s why we have Netflix.

And we all know what we do in our free time. We check Instagram, Facebook, Twitter, Snapchat …

We spent a huge amount of time on Social Media so I think it’s a good idea to create your personal brand in these channels. The ones that really matter to people. Recognize the things people pay attention to and create something to position yourself there.

Oh, and let me tell you something: when you start thinking about this platforms as serious places where you can put content of value, things start to change. You start branding with what you have (yourself), you start learning how to storytell in different ways and in different formats, you start to create side content (like this one) to go deeper on what you do.

So now that I’ve just started I’m just trying to put my 3D images in front of an audience, help people along the way and share some of my thoughts around where all this is going.

You know, it’s great to have that perspective and think about what 3D artists I’m following right now will be able to do in 20 years when Virtual Reality (VR) will be THE THING and new platforms will be created.

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Sergi Stamp

Sergi Stamp. 23. Diseño, Tecnologia, Comunicación Visual... la verdad es que me gusta crear todo tipo de cosas. Amo construir / producir / ejecutar / progresar.

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