Thomas Schumacher gives a high-tech update to ‘How Does the Show Go On?’

By Erik Piepenburg, Features Editor

Thomas Schumacher (Photo: Matt Furman)

As the president of Disney Theatrical Productions, Thomas Schumacher wants young audiences to enjoy The Lion King from start to finish. But he also wants them to cherish what happens before the lights go down.

“I want kids to know that when you sit in a theater there is a giant army of people backstage who — long before you came into the room — designed, stitched, managed and prepared it all just for you,” he said.

That’s one of the goals Schumacher had in mind as he updated the third edition of the book…


Remembering a grandmother’s resilience (and pasta)

By Steve Recine, Junior Copywriter

Augusta “Nonna” Recine,” center, with her grandsons, Mike, left, and Steve, around 1991. (Photo courtesy of Steve Recine

My brother and I have been making, bottling and selling our own marinara sauce for almost five years. What started out as a mere ode to our grandmother became something more because, in all honesty, we wanted to make extra money in between jobs.

Some background: Mike, my older brother, is a stand-up comedian who has appeared on “Conan” twice, has a half-hour Comedy Central special and opens regularly for Colin Jost, Dan Soder and other comedians. I am a screenwriter whose work in film and television is mostly contractually uncredited and therefore cannot brag…


Get to know our Print Production Supervisor

By Erik Piepenburg, Features Editor

Photographs by Jared Narber

TIME AT SERINO COYNE: Almost six years

LIVES: East Harlem with her new husband, Adam, and dog, Bo

What do you do at Serino Coyne?

I work with our design teams and printing vendors to ensure everything we create gets printed to perfection and on time. Colors on a digital screen look different when printed. I work with our printing vendors to adjust colors to make sure the artwork looks true to the brand and as good as it can in a wide array of formats.

What are…


Producer Beth Williams on the inspiration behind ‘Diana’

By Erik Piepenburg, Features Editor

Members of the cast of “Diana” on the first day of rehearsal. (Photo: Andy Henderson)

Diana, the Princess of Wales, was many things: a novel royal, a global altruist, a beloved cultural icon. For Beth Williams, the lead producer of the new musical Diana: A True Musical Story, Diana’s legacy was grounded in something much more important: the human story behind the public persona.

“Someone once famously said that Diana had an uncanny talent of connecting with the saddest person in the room,” said Williams. “Imagine what the world would be like if we all lived like that.”

Written by Joe DiPietro and David Bryan, the Tony Award-winning writers of…


A night at the theater meant the world to a daughter and her dad

Imani Ellis, center, in black, with members of the cast of “Ain’t Too Proud”: from left, James Harkness, Saint Aubyn, Jawan Jackson, Taylor Symone-Jackson and Derrick Baskin (Photo: DP Jolly)

By Imani Ellis, Founder, The Creative Collective NYC & CultureCon

My father and I have always been extremely close. We were both athletes (he played basketball, I ran track). We both are the eldest of our siblings and we both love musicals. The last fact is the most recent similarity I’ve discovered. It’s also the fact that brings me the most joy.

For my dad’s birthday this year, he asked if he could visit me in New York City and experience the city as I saw it. …


The Times Square Alliance and Serino Coyne team up for an exclusive holiday exhibit.

By Erik Piepenburg, Features Editor

Photos: Walter Wlodarczyk for the Times Square Alliance

On Nov. 1, the holiday season got a wonderfully festive start when four “Show Globes” — each representing some of the most beloved musicals on Broadway — were unveiled in Times Square. The Times Square Alliance partnered exclusively with Serino Coyne on the curation and development of the exhibition, which features oversized globes showcasing The Lion King, Wicked, Dear Evan Hansen and Ain’t Too Proud — The Life and Times of the Temptations. The globes can be seen on Broadway between 44th and 45th Streets.

“Each show globe gives a taste of the musical it’s…


‘The Boys in the Band’ wins the most coveted advertising award.

By Erik Piepenburg, Features Editor

In November, Serino Coyne was incredibly proud to win one of only five gold Clio awards — the advertising industry’s biggest honor — in the inaugural Live Entertainment category. Serino Coyne took home a statue for the key art for the Tony Award-winning production of The Boys in the Band, Mart Crowley’s landmark 1968 play about a night in the lives of gay men in New York City.

Clio’s Live Entertainment awards recognize the best in advertising for ticketed events for live audiences, including theater, performing arts, concerts and festivals.

This isn’t the first time…


The unexpected joy of ‘working with people who have no rules.’

By Erik Piepenburg, Features Editor

From left, Honey Davenport, Scarlet Envy and Shuga Cane (Photos by Preston Burford)

When it comes to the queens of RuPaul’s Drag Race, Preston Burford is more than devoted. He’s also grateful.

“Working with people who have no rules has made my life more unexpected,” he said. “I love that.”

By day, Burford is a senior motion graphics designer at Serino Coyne, where he’s responsible for bringing art to life by “taking still graphics and making them move for broadcast,” as he put it. But in his free time, he has photographed some of the most beloved queens from RuPaul’s Drag Race, including Miz Cracker and Monet X…


When biking to work becomes a spiritual experience.

By Jared Narber, Senior Graphic Designer

Photos: Gerri Sterne and Jared Narber

Collectively, we probably don’t think much of our commute. It’s part of the inescapable grind. Mass transit and other means of transportation can lull us into a pattern of a kind of sleepwalking that closes us off to the experience of living.

Commuting via bike starts my day on a high. Biking moves not just my body, but soul as well. It’s a deeply awakening experience — a spiritual experience. How many people can say that about their daily commute?

Biking is an integral part of my life here in New York City. It’s…


Get to know our Assistant Events Manager

By Erik Piepenburg, Features Editor

Photographs by Jared Narber

TIME AT SERINO COYNE: Eight months

LIVES: Brooklyn

What do you do at Serino Coyne?

I work in the events department with Suzanne Tobak, the senior manager of events. We plan mostly opening night celebrations for Broadway shows. But we also work on other theatrical ventures, like the Tony Awards party.

We plan all aspects. The first step is sourcing and securing a venue, which means site visits and conversations about the aesthetic or vibe of the party. We pick a location based on that. Once we find a venue we start securing entertainment or…

Serino Coyne

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