Mar 5, 2020‘There’s a Place for Everyone’Thomas Schumacher gives a high-tech update to ‘How Does the Show Go On?’ — By Erik Piepenburg, Features Editor As the president of Disney Theatrical Productions, Thomas Schumacher wants young audiences to enjoy The Lion King from start to finish. But he also wants them to cherish what happens before the lights go down. “I want kids to know that when you sit in…Advertising4 min readAdvertising4 min read
Mar 3, 2020The Secret’s in the SauceRemembering a grandmother’s resilience (and pasta) — By Steve Recine, Junior Copywriter My brother and I have been making, bottling and selling our own marinara sauce for almost five years. What started out as a mere ode to our grandmother became something more because, in all honesty, we wanted to make extra money in between jobs. Some…Advertising3 min readAdvertising3 min read
Mar 2, 2020The Scoop On: Jolene MalloyGet to know our Print Production Supervisor By Erik Piepenburg, Features Editor TIME AT SERINO COYNE: Almost six years LIVES: East Harlem with her new husband, Adam, and dog, Bo What do you do at Serino Coyne? I work with our design teams and printing vendors to ensure everything we…Broadway3 min readBroadway3 min read
Mar 2, 2020A Royal Rocks BroadwayProducer Beth Williams on the inspiration behind ‘Diana’ — By Erik Piepenburg, Features Editor Diana, the Princess of Wales, was many things: a novel royal, a global altruist, a beloved cultural icon. …Broadway4 min readBroadway4 min read
Feb 27, 2020Music and Meaning at ‘Ain’t Too Proud’A night at the theater meant the world to a daughter and her dad — By Imani Ellis, Founder, The Creative Collective NYC & CultureCon My father and I have always been extremely close. We were both athletes (he played basketball, I ran track). We both are the eldest of our siblings and we both love musicals. The last fact is the most recent similarity…Broadway3 min readBroadway3 min read
Dec 10, 2019The Show Globes Heating Up Times SquareThe Times Square Alliance and Serino Coyne team up for an exclusive holiday exhibit. — By Erik Piepenburg, Features Editor On Nov. 1, the holiday season got a wonderfully festive start when four “Show Globes” — each representing some of the most beloved musicals on Broadway — were unveiled in Times Square. The Times Square Alliance partnered exclusively with Serino Coyne on the curation and…Advertising3 min readAdvertising3 min read
Dec 10, 2019A Gold Win for a Bold Campaign‘The Boys in the Band’ wins the most coveted advertising award. — By Erik Piepenburg, Features Editor In November, Serino Coyne was incredibly proud to win one of only five gold Clio awards — the advertising industry’s biggest honor — in the inaugural Live Entertainment category. …Broadway4 min readBroadway4 min read
Dec 10, 2019Care and Make-Up: What Drag and Advertising Have in CommonThe unexpected joy of ‘working with people who have no rules.’ — By Erik Piepenburg, Features Editor When it comes to the queens of RuPaul’s Drag Race, Preston Burford is more than devoted. He’s also grateful. “Working with people who have no rules has made my life more unexpected,” he said. “I love that.” By day, Burford is a senior motion graphics…LGBTQ3 min readLGBTQ3 min read
Dec 10, 2019My Bike, My City, My LifeWhen biking to work becomes a spiritual experience. — By Jared Narber, Senior Graphic Designer Collectively, we probably don’t think much of our commute. It’s part of the inescapable grind. Mass transit and other means of transportation can lull us into a pattern of a kind of sleepwalking that closes us off to the experience of living. Commuting via…Cycling3 min readCycling3 min read
Dec 4, 2019The Scoop On: Matthew DecGet to know our Assistant Events Manager — By Erik Piepenburg, Features Editor TIME AT SERINO COYNE: Eight months LIVES: Brooklyn What do you do at Serino Coyne? I work in the events department with Suzanne Tobak, the senior manager of events. We plan mostly opening night celebrations for Broadway shows. …Broadway3 min readBroadway3 min read
