You’re on the edge of your seat, and you watch things go terribly wrong while the main characters are horrified by abominations.

A venn diagram in which usability testing and horror slightly overlap; the overlap is what this article is about.
A venn diagram in which usability testing and horror slightly overlap; the overlap is what this article is about.

When we watch a horror movie, we expect things to go horribly wrong: characters get picked off one after the other by an evil serial killer, the children are possessed by demons, and the horrific monster with super-hearing abilities just heard the hero make a noise.

Things go wrong during most usability tests too. Participants can’t find what they’re looking for, ignore our clever new UI patterns, and use our designs in every which…


(This is what the next 9 years for Google look like)

Sometimes it’s funny how good I am.

Let me give you an example. I’m so far ahead of the game that I came up with the following pattern back in 2010–9 years before Google Chrome pretended to invent it:

This was built in Flash, a highly superior technology.

Here’s Google’s version:


“Like a cheap fast food chain, it got designers addicted to its convenience, and now serves millions each day” (https://www.nngroup.com/articles/hamburger-menus/)

Opinions are like hamburger menus: every designer has one*. Many designers believe the hamburger menu is bad. Others feel it is good. I am not here to name them. I am here to clear up the situation.

The Situation is unclear. (Alt: Mike “The Situation” looks confused, and is holding a duck phone)

I do not believe the hamburger menu is bad. In fact, I encourage you to use the hamburger menu.

How to use the hamburger menu

Here’s how the hamburger menu should be used in your app:

Ernst van Woerden

Head of Product Design at Our World in Data

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