ServAdvisor Market Size and Trends
In a lifestyle dominated by the internet, consumers see unique value in a well-thought-out purchase decision. The younger generation appreciates a world where knowledge and user friendly interface reign.
And when authoritative news sources fail to keep up, reviews are the next best thing, with 92% (according to BrightLocal*) of customers reading online reviews and 88% of customers trusting what they read about those companies reviewed putting an anonymous online synopsis nearly on par with the age-old reliability of word-of-mouth marketing. 40% make a decision based on as few as one to three opinions. Customers spend 31% more with a business that has excellent reviews, and only 14% of consumers consider investing in a business with a one- or two-star average.
The ServAdvisor App is designed for both local service consumers and travelers.
Travelling has never been easier or more essential. An increasingly global economy means that on average, and across the various continents, business travel accounts for 72.6% of all travel while leisure travel accounts for 27.4%. It’s grown into a $7.6 trillion industry (including indirect services such as accommodation, car rental etc.).
Outbound tourism visitor growth worldwide from 2008 to 2018, by region*https://www.statista.com/topics/962/global-tourism/
While travelling or at home, we all consume more and more services. At the same time, their offering increases dramatically and it has become a challenge to choose the most suitable ones. You may be any professional, but you’re also human — and that means you go out to eat, shop for food and clothes and get your hair cut. As a consumer, you’ve probably read a few online reviews in your years on the internet.
And the amount of reviews is growing:
In a landscape where ratings are visible everywhere — and often more trusted than branded messages from local businesses — it should be no surprise that most of the review platforms have been massively stepping up their game in recent years.
In modern world retailers\ service providers can entice users to leave reviews by interacting with them in comments sections, on social media or on blogs. You can provide the user a feedback system in your shopping cart or use good customer feedback software. One of the most important things that you can do as a brand is to engage positively with your audience, and never ever post something that would be considered combative, snarky, distasteful or anything that would offend or turn off a potential customer. Sometimes you have to turn the other cheek when it comes to reviews and fight any negativity with more positivity.
Content is king, even if you’re not the one writing. With the influx of review sites, both crowd-sourced and not, what the world has to say about you has never mattered more. At the end of the day, it’s up to you to make sure what others say sends the right message.
