I strongly agree on holding off on renting office space for most. In fact, if you’re offering a SaaS product or any sort of remote services, engaging with potential clients virtually is a huge opportunity to build their confidence.
Simply, my support and management teams aren’t going to sit in your office once you become a customer, so it’s critical to prove proficiency in providing support and guidance from anywhere in the world.
There are exceptions, of course, but the research on the productivity of remote employees combined with the power and agility of the tools available to support such a mission is pretty hard to ignore.
Finally, being “remote-first” is a strategy that allows for hiring the best of the best, regardless of location — something I evangelize daily in my current job!
Great article, Brian!