AMAZON REVIEWS: ON THE HATER’S TRAIL
I own a publishing company (with the magnificent Lisa Hagan, write books, edit books, work on film treatments and develop television shows. It’s a living, sort of.
I find myself in my first role — that of publisher — checking Amazon reviews and rankings frequently. I build author pages for them. When it comes to amazon, I’m around.
So, imagine my delight when I bumped into the one-star review of the above book by one Barry Burek on amazon. One star? Almost thirty years of criticism, interviews and reporting in the greatest newspaper on Earth gets one star? What is Mr Burek sniffing?
Unfortunately for him, he was like a cat hiding behind the curtain with his tail sticking out. A quick click on his name showed a trail of meticulous, often mentally-disturbed, reviews of an hilarious range of products.
CONSUMER’S GUIDE ACCORDING TO BARRY BUREK
He gives one star to Bernard Holland’s thirty years at The New York Times because Holland was a “professional leech”. This would be news to his employers who received 4600 reviews from him, including several Pulitzer Prize nominations. Sorry, Barry. No go on that one. He calls Mr Holland a bunch more names, which made Mr Holland laugh. As he said, “haters mean I’m doing my job right.” So, according to Barry, don’t buy that book. According to Mr Holland, get a Barry Burek and feel like you’ve arrived.
Did I tell you Barry Burek creates an alter ego named “Lola” to answer himself? When he dolls out a single star, Lola backs him up. Barry is picky, and kind of a coward, it seems.
An organic sea salt got a whopping 5 stars from Barry because it tasted good and was EASY TO USE. I worry now that Barry has flippers instead of hands.
Intimately aware of his shoe size after reading his shopping history, the Santa Cruz slip-on-loafers were pretty good — 4 stars — but lost that star because, after arriving on May 20, Barry pushed his big toe through one on July 18. His perforated garden clogs lost one of their stars because they were not the originals, they were way cheaper. (And this is the clogs fault because….?) Barry’s Pali Hawaii Classic Jesus Sandals (brown, 12) take a direct hit of a few stars because Barry is really a 10 1/2 D and the 11 he ordered was TOO SMALL. He then ordered the 12 and it was TOO NARROW. What a world, Barry!
On a book about dementia, Barry let loose in the vein of his diatribe against Holland. (Classical music and deteriorating neural pathways are Barry’s hot spot?) His one star was followed with a cascade of name-calling and vitriol. The sane came out of the bushes and said “You need help, Barry. Please get it now. There is no shame in mental illness.” Predictably, Lola showed up to defend Barry.
Remember the next time you read those heaps and piles of unchecked reviews on amazon, most of them are silly. They are about the emotions and prejudices of the writer and not productive criticism. That is a skill and an art in itself that people like Barry Burek can’t imagine.
But he did like the wine stoppers and cat litter he ordered. Take note.
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