S.U.People don’t want to be advertised to.Advertisers are one of the least trustworthy professions to the general public, second only to used car salesmen. So it should come as no…Jul 17, 2016Jul 17, 2016
S.U.Homo Sapiens to Homo Economicus: What marketing must forget.Last week I saw a nature documentary on the BBC.Jul 10, 2016Jul 10, 2016
S.U.A short note on why brands will come to us and not the other way round.A week after the Brexit campaign, I thought we had ended talk about the future being either Utopia or Armageddon. But as a complete…Jul 3, 2016Jul 3, 2016